Logo for Jess Stafford
“I want to make beautiful things, even if nobody cares, as opposed to ugly things. That’s my intent.” – Saul Bass, Graphic Designer
Jessica Stafford is the lovely face behind well-known Instagram icon @jessbinxx, an exceptionally talented self-taught photographer as well as a medical student based in Cape Town. Her brand has grown significantly in the last year and she approached me to design a logo for her a little while ago. We gathered at my Atelier one Saturday morning and reflected on her visual concepts for the design process. Using my signature aesthetic I came up with a few hand crafted options for her and she allowed her followers to vote on which one they preferred via her Instagram account. The design below was therefore chosen through this unique selection. I have been infatuated with Graphic Design since I was fifteen years old and it was such a pleasure working with this talented soul.
Photography by Jessica Stafford